Porsche Australia – Woman With Drive Blog Creation
March 22, 2014
While brand owned media is now adopted by many large companies, Flaunt Marketing created Australia's first online brand magazines - Woman With Drive. The publication was part of a digital ecosystem designed for Porsche Cars Australia.
Woman With Drive was a groundbreaking initiative which communicated directly to women with a premium mindset. Content was created around several pillars of interest including travel, fashion, beauty, community and the arts. The site was not overtly Porsche branded, rather simply "powered by Porsche".
The impartial reviews, insider tips and engaging interviews attracted a valuable database and set the scene for a hugely successful launch of the marque's Macan series.
Flaunt proved that to communicate to the new luxury consumer, you need to be passionate about your content and become a true information partner to your readers. Every article was both fascinating and useful achieving growth in the first two years of the program.