DENFAIR First Edition
August 22, 2015
DENFAIR is now Australia's best known design exhibition among the A&D community, the media and the design passionate public. But it wasn't always that way.
When Flaunt was first approached by DENFAIR founders Thibaud and Claudio, we understood the vision. We had worked with Thibaud on Life In Style (when it was a great event) and knew the architecture community well due to our work with Techne Architects (among others). However the trick was to convince our friends in the media to attend and support the first event in Melbourne.
Working from the ground up, we met with every major design editor and stylist to personally explain the DENFAIR concept, highlight the growing exhibitor list and paint the picture of what we knew would be an amazing event. Flaunt managed to gain the support of many magazines including the wonderful Neale Whitaker who accepted our invitation to attend. The rest they say, is history.
These days the task of PR for DENFAIR is much easier. In 2017 the show attracted 120 design media, achieved a reach of 2.8million of social media and generated half a million dollars of PR exposure