Rone Alpha Project at Yarrabend
March 22, 2017
While the large machine buildings of the Amcor Papermill site are long gone, the site's visual memory has been preserved by Melbourne artist, Rone. As part of Flaunt's work on the marketing of Glenvill's YarraBend development, we were delighted to host media and influencers to view these enormous and moving works before the demolition commenced.
Rone's background in street art has given him an appreciation for works that are temporary. With street art, the artist never knows how long the work will exist and this project was part of Rone's series to capture in photographs, artwork that will soon be gone forever.
Flaunt's efforts to promote this project achieved mass media coverage for YarraBend and international coverage which continues to support the brand platform.