Electrolux Video Series Creation

August 8, 2014

After creating a successful series of videos for Electrolux Australia, Head Office in Sweden armed Flaunt with the task of creating floorcare videos that would communicate across cultures. The challenge was to create  styling and production that would communicate the Electrolux brand feel, the product benefits and also be aspirational across cultures.Flaunt delivered videos for markets in Italy, Sweden, Russia, Korea, Australia plus global versions. The Russian video currently stands at over 3.5 million views which goes to show they must be very interested in cleaning in Russia!