Funtastic Toy Story 4 Influencer Campaign

June 13, 2019

The launch of Toy Story 4 was the most highly anticipated movie release for 2019 and our client, ASX listed Funtastic, holds a licence for Toy Story 4 merchandise. Flaunt managed Funtastic's first ever influencer campaign and was given the wonderful task of identifying and working with Australia's top social media talents. In addition, Flaunt created and deployed a traditional PR program working with key media, such as The Today Show, to introduce the new range to the Australian public. The results were sensational - over two million impressions with over 50 posts from influencers ranging from 15,000 to 800,000 followers. The important consulting fee to advertising space multiple was over 10.