August 13, 2018
Llumar is one of Flaunt’s international clients located in Singapore. The brand is part of the Eastman group and makes window films to block UV rays. FLaunt was commissioned to provide creative concepts for a print campaign aimed predominantly at female drivers, positioning Llumar as a key part of her sun protection regime.
We offered a number of concepts with the selected idea chosen as the “car ornament” campaign. This shows three typical Asian car ornaments damaged and ageing from the sun – a doll, a child’s toy and a golfer.
Flaunt travelled and worked with the marketing team in Singapore and the creative was produced in Australia by Flaunt. The campaign is now seen in Singapore, Indonesia, Malaysia, China and Korea.
- Market research and cultural exploratiom
- Creative concept and strategy
- Full production including photography, graphics and copy