Middletown Cafe Launch
June 17, 2017
Middletown Cafe owners Randy and Val created a space that was set to wow the Melbourne cafe scene. This stunning space, located in Prahran and designed by Studio Tate, was fully branded by the talented team at Pop&Pac.
When Flaunt was commissioned to promote the cafe, we wanted to create as much buzz as possible for the first six months of opening. The initial exclusive editorial on The Cool Hunter created an immediate rush with queues outside the cafe on launch week. This was followed by a "no stone unturned" three month program which achieved coverage in;