New Client: Razor Scooters -Expanding Funtastic Account
November 21, 2019
ASX Listed Funtastic has expanded its relationship with Flaunt and appointed the agency to conduct full digital and PR services over Summer for Razor.
As a much-loved scooter brand, Razor is both attracting a new generation of riders, plus re-engaging with original riders with it’s electric models. Scooters are big news with most Australian capital cities either granting licences to ride, or in the process of conducting trials.
Flaunt’s first task was to re-strategise and revamp the brand’s positioning line which was changed to “Go Faster”. The agency is now in the midst of a social media, influencer and traditional media program, plus creating opportunities for commentary on the scooter issue as it arises.
So remember, if you are looking at brand strategy and positioning, Flaunt has decades of experience reinventing some of Australia’s leading brands. Don’t hesitate to contact us with a brief.