When sales are flat, you’ll often hear the pitter patter of little sales people’s feet in your office asking for permission to discount your products or services. But… I hear you ask… If I have BETTER sales people, they will fix the problem.

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From Harley Davidson's freedom fighters to Frank Body's beauty rebels, successful Rebel brands understand that in a world of conformity, authenticity is the ultimate rebellion.

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A major fear for businesses considering a rebrand is losing their existing customer base. To avoid that, I’ll ask you to consider one fundamental question: do you want to retain your existing customer base?

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