Tag Heuer ‘On Track’ Blog Creation & Launch

June 8, 2014

After the success of Porsche’s Woman With Drive, Flaunt used its digital publishing experience to create an online magazine for TAG Heuer Australia called On-Track. This lifestyle publication leveraged the brands ambassador stories and coupled these with luxury lifestyle articles appealing to the young adventure seeking TAG community. While this was a branding exercise at it’s core, a key benefit was a link back to the online store, driving sales for the business. The publication kept brand fans up to date with global TAG Heuer news, plus alerted them to local launches and events. The niche community of horologists also enjoyed the technical articles concerning the finer details of watchmaking.