Willsmere Station PR & Influencer Campaign

September 21, 2019

It’s great to work with friends, and because Flaunt spends a lot of time having coffee, it made sense to represent a local cafe. Willsmere Station is owned by Akin Celik (ex Younger Brother owner), who is obviously influenced by his Turkish family background. However being born and raised in Kew, he’s thoughtfully created something that is a delight for his local clientele.

Both influencers and traditional media were approached plus an influencer event was held which attracted 20 key food bloggers.  Results of the campaign included a major piece in The Age, Good Food, The Urban List, SBS Food and more.

It was very satisfying to enjoy our morning coffee and have patrons come into the cafe with newspaper clippings requesting specific dishes.