Yarrabend by Glenvill Launch PR

February 28, 2017

Flaunt assisted Glenvill to create a full marketing and branding brief for it’s newly acquired development at the old Alphington Papermill site in Melbourne. We structured briefs and interviewed branding agencies for the launch project and became part of the marketing management team for a period of six months – integral to the positioning and branding decisions.

Services Included:

  • Creative Direction
  • Event Management
  • Social media creation and management
  • Creation of key alliances – ie. Tesla partnership
  • Issues Management
  • Media Relations

After this project we conducted a six months media campaign which gained significant mass media exposure for the project, gaining over $500,000 in exposure and making a significant impact on the sale of the first round of townhouses (90% sold out in two hours)